Map pack work
Profile, categories and service areas set so they match how far you actually travel.
Contractor SEO
SEO for contractors and home services in Scarborough
SEO for contractors who fix things fast: plumbers, HVAC, electricians and roofers. When a furnace fails in January, the call goes to whoever shows on the map with good reviews and an open sign.
- Plumbing
- Heating & cooling
- Electrical
- Roofing
- Emergency calls
An emergency search is over in under a minute
Nobody compares five websites when water is coming through the ceiling. Instead, they search “emergency plumber Scarborough”, look at the three businesses on the map, check which are open and how the reviews read, and phone one. So the whole decision happens on the Google listing.
Scarborough’s housing makes this steady work: tens of thousands of post-war bungalows and split-levels with ageing drains, original wiring and furnaces near the end of their lives. The demand is there every winter, but whether it reaches you depends on your profile.
- 24 hr appears in plumbing searches, especially at night
- Kijiji where Google thinks people also look
- 3 contractors shown on the map
Search demand
SEO for contractors starts with what homeowners type
Canadian suggestion data. Urgency, price and reviews, in that order.
Search term
Intent
Why it matters
emergency plumber scarborough
Urgent
A call within minutes if you appear and are open.
24 hour plumber scarborough
Urgent
Only worth targeting if you really answer at night.
furnace repair scarborough
Urgent
Peaks every year when the first cold week arrives.
plumber scarborough ontario
High
The province is part of the search, so your address and pages should show “Ontario” too.
plumber scarborough reviews
High
Reputation checked before the call.
plumber scarborough prices
Medium
A price page captures this, even if it only gives rough ranges.
electrician scarborough residential
High
Homeowners filtering out commercial firms, so say plainly that you work on houses.
roofers scarborough reviews
High
Bigger jobs, so the research before the call takes longer.
heat pump installation scarborough
High
A newer, higher-value job, especially for HVAC firms.
heat pump rebate ontario
Research
Rebate questions come first, then installation quotes.
You are also competing with Kijiji
Google suggests plumber scarborough kijiji and electrician scarborough kijiji. In other words, some homeowners here check classifieds first. What a licensed contractor has that a classified ad does not is proof: a licence number, insurance, a business address, named reviews. So putting those where homeowners can see them is the answer to the cheap listing.
The profile
What a contractor’s profile needs
A service business has no shopfront to walk past, so the profile does that job.
- Service-area setup
- Address hidden if you work from home, with the neighbourhoods you cover listed. If it is set wrong, this is a common cause of suspension.
- Real hours
- If you take emergency calls, say so in the hours. If you do not, do not claim 24 hours. Otherwise, missed calls turn into bad reviews.
- Every service
- List drain cleaning, sump pumps, water heaters, panel upgrades and EV chargers one by one, because each is a separate search.
- Licences on show
- ECRA/ESA licence for electrical work, TSSA registration for gas. Homeowners are told to check them before hiring, and some do.
- Photos of jobs
- Your van, your crew and finished work, especially in recognisably local houses.
The work
How our SEO for contractors works
Service pages
One page per job type, with typical prices or ranges if you are willing to publish them.
Area pages
Pages for the neighbourhoods you serve, such as Wexford or Birch Cliff, written around the housing and the problems you see there.
Review routine
A text message with a review link sent when the job is finished, while the customer is still relieved.
Seasonal ads
Google Ads switched on for furnace season or spring thaw, then off again, fenced to your postal codes.
Call tracking
So you know which calls came from search and what they were worth.
Done carefully
SEO for contractors that keeps your listing safe
Every trade has its own rules and its own ways to get burned. These are the limits we work inside by default.
A profile at an address where you do not work can vanish overnight, with every review on it.
Home-service categories are among the most heavily policed on Google Maps because of fake listings. As a result, virtual offices, keyword-stuffed names and borrowed addresses do get removed. We set profiles up the way Google’s guidelines for business profiles require, so the reviews you earn stay yours.
Ask us about your business
- No fake addresses to appear in neighbourhoods you are not in.
- No “24/7” claims unless you can staff them.
- No extra keywords added to your business name.
- No reviews from people who were not customers.
How we work
From hard to find to hard to miss
Four steps, in order. You always know which one we are on and what it is for.
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01
Audit
We check your site, your Google Business Profile and where you rank from several points across Scarborough, then show you the gaps.
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02
Keyword map
We choose the searches worth winning in your neighbourhoods and assign each one to a single page, so no two pages compete.
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03
Build & optimize
Profile work, technical fixes, content and citations, done in order of impact so the biggest gains land first.
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04
Report & adjust
A monthly report on rankings, traffic, calls and forms, with next month’s plan written in plain English.
Questions
What contractors ask us about SEO
I work from home. Do I need an office to rank?
No, since Google lets you set the profile up as a service-area business. You will rank best near your home base, so choosing target neighbourhoods realistically matters.
I get plenty of work from HomeStars and referrals. Why bother?
Those are worth keeping, but search adds customers who have never heard of you, and the profile and reviews you build are yours, not rented from a lead platform.
Should I advertise prices?
A range or a call-out fee helps, because “prices” is one of the things people search. It also filters out callers who were never going to pay your rate.
Can I rank across the whole GTA?
Not on the map from one location. You can rank on the map near your base, and also in ordinary results more widely with area pages. Then ads cover the rest.
How fast does this work?
Ads can bring calls in the first week, while map and organic gains from SEO for contractors usually take three to four months to show clearly.
Further reading
From the blog
Practical guides on the same subject, written for Scarborough business owners.
Services that deliver this
Each one is a separate piece of work. Most clients start with one.
Other industries we work with
Every trade searches differently, so each page is researched on its own.
Find out where you stand in Scarborough
A free audit shows where you rank across the neighbourhoods you serve, who is ahead of you, and what to fix first.
Get your free SEO audit